Newman, Oscar Mayer Team Up for All-In Challenge

2021 Race Weekend Experience Up for Grabs in Online Fundraiser

CONCORD, N.C. (July 9, 2020) – Oscar Mayer and Roush Fenway driver Ryan Newman are teaming up with the help of the iconic Oscar Mayer Wienermobile to support a great cause to help provide food to those in need by offering a race weekend experience as part of the Fanatics ALL IN Challenge.

With help from the iconic Oscar Mayer Wienermobile – the 27-foot-long vehicle hauling buns around the country promoting the Oscar Mayer brand – Ryan Newman and Oscar Mayer will host two lucky fans for a full race weekend experience in 2021. The highest bidder and a guest will receive an exclusive meet and greet with Newman, get a chance to ride in the hot-dog-on-wheels, and have access to other behind-the-scenes features. The experience will also include two roundtrip domestic flights, hotel and travel expenses.

To bid on the experience, click here or visit All proceeds benefit non-profit organizations like Feeding America, Meals on Wheels, America’s Food Fund, No Kid Hungry and World Central Kitchen. Bidding is live (as of July 9) and will close Sunday, July 19. The highest bidder will be notified after the auction concludes.

For more information, please visit

Oscar Mayer is in its third season with Roush Fenway Racing, and second as the primary partner for Newman. The iconic brand will return to Newman’s No. 6 Ford Mustang for the NASCAR All-Star Race on July 15 at Bristol Motor Speedway.

About the Kraft Heinz Company

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2019 net sales of approximately $25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit or follow us on LinkedIn and Twitter.

About Roush Fenway Racing
Roush Fenway Racing is one of the most successful teams in NASCAR history, fielding multiple teams in NASCAR Cup Series. In its 33rd season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, having produced multiple award-winning Social Media, digital content and experiential marketing campaigns. Roush Fenway is co-owned by NASCAR Hall of Fame team owner Jack Roush and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit, become a fan on Facebook and Instagram, and follow on Twitter at @roushfenway.