Roush Fenway to Run Fan-Powered Socios Cars at Watkins Glen

CONCORD, N.C. (August 4, 2021) – When Roush Fenway takes its two NASCAR Cup Series teams to Watkins Glen this weekend, new looks will be displayed all around with fans powering team looks through Socios. – the leading blockchain platform for the global sports and entertainment industry, in May announced the $ROUSH Fan Token, which ultimately gave fans the power and influence to determine the gear both Ryan Newman and Chris Buescher’s teams would don at the road course event this weekend.

Through a series of polls, fans were given the opportunity to influence decisions on the paint schemes, team uniforms, helmet design, pit signage and other assets for this weekend’s 90-lap race at Watkins Glen. After a ‘Fire and Ice’ theme was decided on, fans voted within on final design options for the team’s assets.

Roush Fenway became the first U.S. sports team to launch a Fan Token on, joining a network of 29+ major international sporting properties on the roster, which also includes European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City.

Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, has major global expansion plans for 2021 and will increase their existing presence in Europe, while targeting many more Fan Token launches in the U.S, U.K, Asia and South America. has multiple office locations around the world and will open new European, U.S. and South American headquarters in Madrid, New York and Sao Paulo in 2021.

Buescher is set to roll off 24th in the No. 17 Socios Ford, while Newman is slated to start from the 28th position. Sunday’s race is set for 3 p.m. ET on NBCSN.

About Socios
Transitioning passive fans into active fans is essential to the future of sport. Our vision is for an extensive network of the world’s leading sporting organizations to achieve this through Fan Tokens and transactional fan engagement on Fan Tokens, collectible, digital assets minted on the Chiliz blockchain, and the fan engagement platform enable the world’s biggest sporting properties to plug into a fan influence and fan reward ecosystem. has already generated $120M in revenues for sports teams in 2021. To date, 29  major sporting organisations, including UFC® , FC Barcelona, Juventus, AC Milan, Paris Saint-Germain and Manchester City  have partnered with Leading esports organizations Team Heretics, NAVI, OG and Alliance have all launched Fan Tokens on the platform.NHL side New Jersey Devils recently became the first US sports franchise to partner with Many more leading sports and entertainment properties from around the world are set to launch Fan Tokens in the near future.  Chiliz, the crypto unicorn behind the platform  has 110+ employees, multiple office locations around the world and will open new offices in Spain, US and Brazil  in 2021.  For more information please visit